:root{
  --pink:#FF2E74;
  --pink-dark:#E0185C;
  --pink-soft:#FFE3EC;
  --blush:#FFF6F8;
  --mint:#64EFC9;
  --mint-soft:#DFFBF3;
  --cream:#FFFEF3;
  --matcha:#8BB98F;
  --matcha-dark:#4F7F55;
  --matcha-soft:#E5F0E6;
  --ink:#2B1F26;
  --muted:#6E5F68;
  --line:#F2D5DF;
  --radius:22px;
  --radius-lg:36px;
  --shadow:0 12px 34px rgba(255,46,116,.14);
  --head:'Montserrat Alternates','Manrope',system-ui,sans-serif;
  --body:'Manrope',system-ui,-apple-system,'Segoe UI',sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--body);color:var(--ink);background:var(--cream);font-size:16px;line-height:1.6;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--head);line-height:1.15;margin:0 0 .5em;letter-spacing:-.01em}
h2{font-size:clamp(28px,4vw,44px);font-weight:700}
h3{font-size:20px;font-weight:700}
p{margin:0 0 1em}
.wrap{max-width:1200px;margin:0 auto;padding:0 20px}
.section{padding:88px 0}
.eyebrow{display:inline-block;font-family:var(--head);font-weight:600;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--pink);margin-bottom:14px}
.lead{font-size:18px;color:var(--muted);max-width:720px}
.pill{display:inline-block;background:var(--mint);color:var(--pink);font-family:var(--head);font-weight:700;border-radius:999px;padding:6px 18px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:var(--head);font-weight:700;font-size:15px;text-decoration:none;border-radius:999px;padding:14px 26px;border:2px solid var(--pink);transition:transform .15s,background .15s,color .15s;cursor:pointer}
.btn:hover{transform:translateY(-2px)}
.btn-pink{background:var(--pink);color:#fff}
.btn-pink:hover{background:var(--pink-dark);border-color:var(--pink-dark)}
.btn-ghost{background:transparent;color:var(--pink)}
.btn-ghost:hover{background:var(--pink);color:#fff}
.btn-white{background:#fff;color:var(--pink);border-color:#fff}
.btn-mint{background:var(--mint);color:var(--ink);border-color:var(--mint)}
.muted{color:var(--muted)}
.small{font-size:13px}

/* header */
.header{position:sticky;top:0;z-index:50;background:rgba(255,254,243,.92);backdrop-filter:saturate(1.4) blur(10px);-webkit-backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.header .wrap{display:flex;align-items:center;justify-content:space-between;height:72px;gap:20px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.brand img{height:40px;width:auto}
.brand span{font-size:12px;font-weight:700;color:var(--muted);border-left:1px solid var(--line);padding-left:12px;line-height:1.2}
.nav{display:flex;gap:22px;align-items:center}
.nav a{text-decoration:none;font-weight:600;font-size:15px}
.nav a:hover{color:var(--pink)}
.nav-toggle{display:none;background:none;border:0;padding:8px;cursor:pointer}
.nav-toggle span{display:block;width:26px;height:3px;border-radius:3px;background:var(--pink);margin:5px 0}

/* hero */
.hero{background:linear-gradient(90deg,var(--pink) 0 64px,var(--cream) 64px);padding:40px 0 72px;position:relative}
.hero .wrap{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center}
.hero-photo{border:6px solid var(--mint);border-radius:28px 180px 28px 28px;overflow:hidden;box-shadow:var(--shadow);aspect-ratio:1/1;background:#eee}
.hero-photo img{width:100%;height:100%;object-fit:cover}
.hero h1{font-size:clamp(34px,5vw,60px);font-weight:700;color:var(--pink);margin:18px 0 18px}
.hero h1 small{display:block;font-size:.45em;color:var(--ink);font-weight:600;margin-top:12px;letter-spacing:0}
.hero-logo{width:min(360px,80%)}
.hero p{font-size:18px;color:var(--muted)}
.hero .actions{display:flex;flex-wrap:wrap;gap:12px;margin:26px 0 22px}
.badge{display:inline-flex;align-items:center;gap:10px;background:#fff;border:1px solid var(--line);border-radius:14px;padding:10px 14px;font-size:14px;font-weight:600}
.badge i{width:10px;height:10px;border-radius:50%;background:var(--mint);box-shadow:0 0 0 4px var(--mint-soft);flex:none}

/* ticker */
.ticker{background:var(--pink);color:#fff;overflow:hidden;white-space:nowrap;padding:14px 0;font-family:var(--head);font-weight:700;font-size:18px}
.ticker div{display:inline-block;animation:tick 36s linear infinite;padding-left:100%}
.ticker b{color:var(--mint);font-weight:700;margin:0 18px}
@keyframes tick{to{transform:translateX(-100%)}}
@media (prefers-reduced-motion:reduce){.ticker div{animation:none;padding-left:20px}}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:-1px}
.stat{background:#fff;border:2px solid var(--pink-soft);border-radius:var(--radius);padding:22px}
.stat strong{display:block;font-family:var(--head);font-size:34px;color:var(--pink);line-height:1.1;margin-bottom:6px}
.stat span{font-size:14px;color:var(--muted)}

/* about */
.about{background:var(--blush)}
.about .grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.about-img{border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow)}
.quote{border-left:4px solid var(--mint);padding:6px 0 6px 18px;font-weight:600;margin:22px 0}

/* usp */
.usp-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}
.usp{background:#fff;border-radius:var(--radius);padding:28px;border:2px solid var(--pink-soft);position:relative;overflow:hidden}
.usp:nth-child(2){background:var(--pink);color:#fff;border-color:var(--pink)}
.usp:nth-child(2) p{color:#ffe3ec}
.usp:nth-child(2) .num{color:var(--mint)}
.usp .num{font-family:var(--head);font-weight:700;font-size:15px;color:var(--pink);margin-bottom:14px;display:block}
.usp p{color:var(--muted);margin:0}
.usp-wide{grid-column:span 3;display:grid;grid-template-columns:1.3fr 1fr;gap:28px;align-items:center;background:var(--mint-soft);border-color:var(--mint)}
.usp-wide img{border-radius:18px}

/* routine */
.routine{background:#fff}
.steps{display:grid;grid-template-columns:repeat(7,1fr);gap:10px;margin-top:36px;counter-reset:s}
.step{background:var(--blush);border-radius:18px;padding:18px 14px;text-align:left;position:relative;border:2px solid transparent;text-decoration:none;display:block}
.step:hover{border-color:var(--pink)}
.step::before{counter-increment:s;content:"0" counter(s);font-family:var(--head);font-weight:700;color:var(--pink);font-size:14px;display:block;margin-bottom:8px}
.step b{display:block;font-family:var(--head);font-size:15px;margin-bottom:6px}
.step span{font-size:13px;color:var(--muted);line-height:1.4;display:block}
.step.makeup{background:var(--pink);color:#fff}
.step.makeup::before{color:var(--mint)}
.step.makeup span{color:#ffe3ec}
.step.spf{background:#FFF4C8}

/* lines */
.line-block{border-radius:var(--radius-lg);padding:48px;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;margin-bottom:24px;overflow:hidden}
.line-block h3{font-size:clamp(24px,3vw,34px)}
.line-block ul{padding:0;margin:18px 0 22px;list-style:none}
.line-block li{padding:8px 0 8px 26px;position:relative;border-bottom:1px dashed rgba(0,0,0,.08)}
.line-block li::before{content:"";position:absolute;left:0;top:15px;width:12px;height:12px;border-radius:50%;background:currentColor;opacity:.5}
.line-matcha{background:var(--matcha-soft)}
.line-matcha h3,.line-matcha .eyebrow{color:var(--matcha-dark)}
.line-matcha li::before{background:var(--matcha)}
.line-matcha .btn{border-color:var(--matcha-dark);color:var(--matcha-dark)}
.line-matcha .btn:hover{background:var(--matcha-dark);color:#fff}
.line-care{background:var(--blush)}
.line-sun{background:#FFF7D6}
.line-sun .eyebrow{color:#C98A00}
.line-makeup{background:var(--pink);color:#fff}
.line-makeup .eyebrow{color:var(--mint)}
.line-makeup li::before{background:var(--mint);opacity:1}
.line-makeup li{border-color:rgba(255,255,255,.25)}
.line-imgs{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;align-items:end}
.line-imgs img{max-height:300px;width:auto;margin:0 auto;filter:drop-shadow(0 16px 20px rgba(0,0,0,.12))}
.ingredients{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:10px}
.ing{background:#fff;border-radius:16px;padding:16px}
.ing b{display:block;font-family:var(--head);font-size:14px;color:var(--matcha-dark);margin-bottom:4px}
.ing span{font-size:13px;color:var(--muted);line-height:1.45;display:block}

/* pick */
.pick-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:32px}
.pick{background:#fff;border:2px solid var(--pink-soft);border-radius:var(--radius);padding:24px}
.pick h3{font-size:18px;color:var(--pink)}
.pick a{display:inline-block;margin:4px 6px 4px 0;padding:6px 12px;border-radius:999px;background:var(--blush);text-decoration:none;font-size:14px;font-weight:600}
.pick a:hover{background:var(--pink);color:#fff}

/* catalog */
.catalog{background:var(--blush)}
.filters{display:flex;flex-wrap:wrap;gap:8px;margin:28px 0 30px}
.filters button{font-family:var(--body);font-weight:700;font-size:14px;border:2px solid var(--pink);background:#fff;color:var(--pink);border-radius:999px;padding:9px 16px;cursor:pointer}
.filters button.active,.filters button:hover{background:var(--pink);color:#fff}
.grid-products{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.card{background:#fff;border-radius:var(--radius);padding:18px;display:flex;flex-direction:column;border:2px solid transparent;transition:border-color .2s,transform .2s;scroll-margin-top:100px}
.card:hover{border-color:var(--pink-soft);transform:translateY(-3px)}
.card.flash{border-color:var(--pink);box-shadow:0 0 0 6px var(--pink-soft)}
.card .ph{height:230px;display:flex;align-items:center;justify-content:center;background:var(--cream);border-radius:16px;margin-bottom:14px;padding:16px}
.card .ph img{width:100%;height:100%;object-fit:contain}
.card .tag{font-size:12px;font-weight:700;color:var(--pink);text-transform:uppercase;letter-spacing:.05em}
.card .tag.matcha{color:var(--matcha-dark)}
.card h3{font-size:17px;margin:6px 0 4px}
.card .vol{font-size:13px;color:var(--muted);margin-bottom:8px}
.card p{font-size:14px;color:var(--muted);flex:1}
.shades{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 12px}
.shades a{font-size:12px;font-weight:700;padding:5px 10px;border-radius:999px;background:var(--pink-soft);text-decoration:none}
.shades a:hover{background:var(--pink);color:#fff}
.card .btn{padding:11px 18px;font-size:14px}

/* where */
.where-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px}
.where{border-radius:var(--radius);padding:30px;background:#fff;border:2px solid var(--pink-soft);text-decoration:none;display:block;transition:transform .15s}
.where:hover{transform:translateY(-3px)}
.where.main{background:var(--pink);color:#fff;border-color:var(--pink)}
.where.main p{color:#ffe3ec}
.where h3{font-size:22px}
.where p{color:var(--muted);margin-bottom:14px}
.where .go{font-family:var(--head);font-weight:700}

/* wholesale */
.opt{background:var(--ink);color:#fff;position:relative;overflow:hidden}
.opt::before{content:"";position:absolute;right:-160px;top:-160px;width:480px;height:480px;border-radius:50%;background:var(--pink);opacity:.9}
.opt::after{content:"";position:absolute;right:120px;top:180px;width:160px;height:160px;border-radius:50%;background:var(--mint)}
.opt .wrap{position:relative;z-index:1}
.opt .eyebrow{color:var(--mint)}
.opt h2{max-width:720px}
.opt .lead{color:#E8DCE2}
.opt-invite{display:flex;flex-wrap:wrap;gap:12px;margin:26px 0 8px}
.partners{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin:44px 0}
.partner{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:var(--radius);padding:24px;backdrop-filter:blur(4px)}
.partner .ico{width:46px;height:46px;border-radius:14px;background:var(--pink);display:flex;align-items:center;justify-content:center;margin-bottom:16px}
.partner .ico svg{width:24px;height:24px;stroke:#fff;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.partner h3{font-size:18px}
.partner p{font-size:14px;color:#D9CCD3;margin:0}
.opt-cols{display:grid;grid-template-columns:1.2fr 1fr;gap:28px}
.opt-box{background:#fff;color:var(--ink);border-radius:var(--radius-lg);padding:34px}
.opt-box h3{font-size:22px}
.checks{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:10px 22px}
.checks li{position:relative;padding-left:28px;font-size:15px}
.checks li::before{content:"";position:absolute;left:0;top:4px;width:18px;height:18px;border-radius:50%;background:var(--mint) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%232B1F26' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E") center/11px no-repeat}
.four{list-style:none;padding:0;margin:0;counter-reset:f}
.four li{counter-increment:f;display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start;padding:12px 0;border-bottom:1px solid rgba(255,255,255,.14)}
.four li::before{content:counter(f);width:44px;height:44px;border-radius:50%;background:var(--pink);color:#fff;font-family:var(--head);font-weight:700;display:flex;align-items:center;justify-content:center}
.four b{display:block;font-family:var(--head)}
.four span{font-size:14px;color:#D9CCD3}
.cert{display:grid;grid-template-columns:150px 1fr;gap:22px;align-items:center;margin-top:26px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:var(--radius);padding:20px}
.cert img{border-radius:10px;background:#fff}
.cert p{margin:0 0 8px;font-size:15px}
.cert a{color:var(--mint);font-weight:700}
.opt-contacts{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.opt-contacts .btn-pink{color:#fff}

/* faq */
.faq-list{max-width:880px;margin-top:28px}
.faq-list details{background:#fff;border:2px solid var(--pink-soft);border-radius:18px;margin-bottom:12px;padding:0 22px}
.faq-list summary{cursor:pointer;list-style:none;font-family:var(--head);font-weight:700;padding:18px 30px 18px 0;position:relative}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";position:absolute;right:0;top:12px;font-size:26px;color:var(--pink)}
.faq-list details[open] summary::after{content:"–"}
.faq-list details p{color:var(--muted)}

/* sources */
.sources{padding:40px 0;background:var(--cream);border-top:1px solid var(--line)}
.sources ol{font-size:13px;color:var(--muted);padding-left:20px;margin:0}
.sources h2{font-size:18px}

/* footer */
.footer{background:var(--pink);color:#fff;padding:56px 0 30px}
.footer .cols{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:34px}
.footer img{height:56px;width:auto;margin-bottom:16px}
.footer a{color:#fff;text-decoration:none}
.footer a:hover{text-decoration:underline}
.footer ul{list-style:none;padding:0;margin:0}
.footer li{margin-bottom:8px}
.footer h4{font-size:15px;color:var(--mint)}
.footer .legal{border-top:1px solid rgba(255,255,255,.3);margin-top:34px;padding-top:18px;font-size:13px;color:#ffe3ec}

/* responsive */
@media (max-width:1080px){
  .nav{gap:14px}.nav a{font-size:14px}
  .steps{grid-template-columns:repeat(4,1fr)}
  .grid-products{grid-template-columns:repeat(3,1fr)}
  .ingredients{grid-template-columns:repeat(3,1fr)}
  .partners{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:900px){
  .nav-toggle{display:block}
  .nav{position:absolute;top:72px;left:0;right:0;background:var(--cream);flex-direction:column;align-items:stretch;gap:0;padding:8px 20px 20px;border-bottom:2px solid var(--pink);display:none}
  .nav.open{display:flex}
  .nav a{padding:12px 0;border-bottom:1px solid var(--line);font-size:16px}
  .nav .btn{margin-top:12px}
  .hero{background:var(--cream);padding-top:24px}
  .hero .wrap,.about .grid,.line-block,.opt-cols,.usp-wide{grid-template-columns:1fr}
  .usp-wide{grid-column:auto}
  .hero-photo{order:-1;border-radius:24px 110px 24px 24px}
  .stats{grid-template-columns:repeat(2,1fr)}
  .usp-grid,.pick-grid,.where-grid{grid-template-columns:1fr}
  .line-block{padding:30px 22px}
  .footer .cols{grid-template-columns:1fr}
  .section{padding:64px 0}
}
@media (max-width:600px){
  .wrap{padding:0 16px}
  .brand img{height:32px}.brand span{display:none}
  .steps{grid-template-columns:repeat(2,1fr)}
  .grid-products{grid-template-columns:repeat(2,1fr);gap:10px}
  .card{padding:12px}.card .ph{height:150px;padding:10px}.card h3{font-size:15px}.card p{font-size:13px}
  .ingredients{grid-template-columns:1fr 1fr}
  .partners{grid-template-columns:1fr}
  .checks{grid-template-columns:1fr}
  .cert{grid-template-columns:90px 1fr}
  .opt-box{padding:24px 18px}
  .opt::before{width:280px;height:280px;right:-140px;top:-120px}
  .opt::after{display:none}
  .line-imgs img{max-height:200px}
  .stat strong{font-size:28px}
}
.stat strong.sm{font-size:26px}
/* press */
.press{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:28px}
.press-item{background:var(--ink);color:#fff;border-radius:var(--radius);padding:26px}
.press-item p{color:#EDE2E7;font-size:15px;margin:10px 0 12px}
.press-item .muted{color:#BBAAB3}
.press-item a{color:var(--mint)}
.press-logo{font-family:Didot,'Bodoni 72','Playfair Display',Georgia,serif;font-size:34px;letter-spacing:.06em;color:#fff;line-height:1}
.press-item:nth-child(2) .press-logo{font-family:Georgia,serif;font-style:italic;letter-spacing:0;text-transform:lowercase}
.press-where{background:var(--mint)}
.press-where .press-logo{font-family:var(--head);font-weight:700;font-size:26px;letter-spacing:0;color:var(--ink)}
.press-where p{color:var(--ink)}
.press-where .muted{color:#3D5A52}
.press-where a{color:var(--pink)}
@media (max-width:900px){.press{grid-template-columns:1fr}}